Asia looming as world's largest stationery market

HK fair

Hong Kong's Convention and Exhibition Centre.

The Asian region is forecast to the world's largest market for stationery products in 2017, according to latest data compiled by leading research firm Statista.

Global revenue for the 'Hobby and Stationery' segment in 2017 will reach US$132 billion with an annual growth rate of 11.3 per cent between 2017 and 2021.

Asia is forecast to emerge as the highest revenue generator in 2017, which accounts for around 42 per cent of global revenue of US$56 billion.

Hong Kong, as the major trade hub in Asia Pacific, has attracted the attention of brands and manufacturers from around the world through the greater prominence of the Hong Kong International Stationery Fair.

Jointly organised by the Hong Kong Trade Development Council (HKTDC) and Messe Frankfurt (HK) Ltd, the 18th edition of the Hong Kong International Stationery Fair will run from 8 – 11 January 2018 at the Hong Kong Convention and Exhibition Centre.

The four day fair expects more than 250 exhibitors from 11 countries and regions, and more than 20,000 visitors from around the globe.

The 2018 fair will once again feature five product zones, including DIY Supplies, Gift Stationery, Kids & School, Pen & Paper and Smart Office.

To offer a one-stop trading platform and better sourcing experience, the Hong Kong International Stationery Fair will be held concurrently with the HKTDC’s Hong Kong Toys & Games Fair, the Hong Kong Baby Products Fair and the Hong Kong International Licensing Show at the Hong Kong Convention and Exhibition Centre.