Back-to-school retail price war
Big W is guaranteeing lowest BTS prices - and so is Officeworks.
The 2018 back-to-school season is in full swing and major retailers are not standing back waiting for Amazon to undercut them.
Both Officeworks and Big W have mounted aggressive pricing campaigns to attract parents, who are going online to shop around for the best prices for stationery, clothing and school supplies.
With fashion and personalised products high on the list, parents are increasingly going online for the best prices and range, according to retail experts.
Parents are also turning to chain stores, rather than official uniform suppliers, to potentially save hundreds of dollars.
Research commissioned by Officeworks last year found that the back-to-school period is one of the most stressful times for parents.