• Office Choice CEO Brad O'Brien celebrated his first anniversary with the group at this year's conference at Royal Pines Resort on the Gold Coast.
    Office Choice CEO Brad O'Brien celebrated his first anniversary with the group at this year's conference at Royal Pines Resort on the Gold Coast.
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Office Choice has achieved a “significant” profit turnaround over the past year despite a drop in turnover.

Brad O'Brien, CEO of Office Choice, told Stationery News that the profit result was achieved through “effective cost management” amid challenging trading conditions.

“The latest Penfold Research report showed a nine per cent decline across the industry but the group managed to record a low single digit decline,” he said.

O'Brien said the group's future relied on members connecting with its 'Customer First' culture and being “consistent” across all touchpoints – everything from advertising and branding to customer service.

With the addition of several new members in recent months and the offer of a third tier of membership, the group now has 110 Office Choice members and around 30 Office Connexions members.

“There is a clear window of opportunity for the group to increase its market share and be the leading independent office supplies group in Australia, in a similar way that groups such as Supercheap Auto and Mitre 10 have achieved success in their markets,” he said.