OfficeMax makes tracks with new indigenous range
OfficeMax has ramped its involvement with indigenous group The Teter Mek Foundation as part of 2017 NAIDOC Week.
The next stage will see the rebrand of its arts and craft range to feature indigenous art-branded ‘Teter Mek’ products.
OfficeMax developed the range in collaboration with The Teter Mek Foundation, an organisation that champions programs for school children of all backgrounds in Australia to learn about and connect with their local Aboriginal and Torres Strait Island community through stories and language within learning materials.
The Teter Mek range will comprise of more than 70 products for arts and crafts all adorned with contemporary indigenous art.
Paul Munkley, director, sales and marketing at OfficeMax, said the project is focused on enhancing awareness about indigenous heritage and injecting greater education into schools across both private and public sectors.
“Collaborating to create a social enterprise with the Teter Mek range will generate an income stream to support the work of The Teter Mek Foundation allowing them to create and develop more resources for teachers and students around Australia,” he said.
“In addition to the new range, we’re also working with The Teter Mek Foundation founder, Jasmin Herro and schools across the country to develop lesson plans for teachers that will provide them with much needed resources to support indigenous education and storytelling, incorporating them in to curriculums,” he said.
Jasmin Herro, CEO of The Teter Mek Foundation, added: “OfficeMax has been instrumental in helping the foundation develop an Australian educational program that’s aimed at sharing and making indigenous culture accessible to everyone through story telling.”
Teter Mek, Eastern Torres Strait Island words for ‘footprints’, forms part of the title of Herro’s new book for children available from this month through OfficeMax, ‘Teter Mek and the Mystery of Pearl Shell Island’. The footprints are also a key feature in the design of the new arts and crafts packaging.
The partnership with The Teter Mek Foundation and the product range plays a large part of OfficeMax’s commitment to the federal government’s target of three per cent of Commonwealth procurement to be via indigenous suppliers by 2020 equating to about $1.17 billion based on current spending.