Australian Paper promotes a 'Toast to Australia's Finest'


Australian businesses have a positive attitude to locally-made office paper, according to Australian Paper, marketer of the Reflex brand.

"Based on the insight from TNS Research that more than half of all business buyers currently look for Australian-made office paper, it's no surprise that 88 per cent of business paper buyers are positive about brands promoting Australian-made products,” Sue Clohesy, category marketing manager at Australian Paper, said.

To reinforce the Australian-made message and promote a new pack design for Reflex Ultra White 80gm, Australian Paper is “flying the flag” with a 'Toast to Australia's Finest' consumer promotion, exclusive to independent retail channel customers.

Australian Paper has already given away 18 of 24 bottles of the iconic Penfolds Grange Hermitage valued at $850.

"With only two weeks and six bottles left to go, there is still time for resellers to enter the promotion,” Clohesy said.

Entry is easy, all consumers need to do is purchase two cartons of Reflex Ultra White 80gm from their preferred reseller and upload a copy of their receipt at The consumer competition closes Sunday, 5 March 2017.

One lucky reseller  will have the chance to win a bottle of 2012 Grange with an Aevum Limited Edition Crystal Decanter if they supply a winning consumer.

“Thus far, Queensland, NSW and Western Australia have accounted for 95 per cent of  winners with WA achieving 22 per cent of winners with only 13 per cent of consumer entries so it’s not too late to get involved,” Clohesy said.

“Resellers only need one customer to win and they have a one in 24 chance of winning the fantastic Avem Crystal Decanter and 2012 Penfolds Grange. They are awesome odds! Even with two weeks to go dealers can still be in it and win it,” she said.