Collins Debden launches 2017 collection
Collins Debden has launched its 2017 collection with the help of a major consumer push through Bauer Media titles, including Cosmopolitan, Real Living and the Australian Women’s Weekly.
“Many of the most faithful and traditional products remain in the 2017 collection, but new offerings of stylish, on trend planners with new features are now widely available,” Kim Henretty, Collins Debden marketing and product development manager, said.
“For example, Collins Plan+Note, the two in one diary and notebook, is available in fashion and professional designs for the first time ever,” she said.
“Along with the new releases, Collins Debden will be introducing a new look in store experience for consumers, making it easier to find its product. This will include a special DL-sized catalogue, posters in- store and reminders from stockists that it is time to pick a planner,” Henretty added.
“Collins Debden’s new collection reflects and externalises an on-going evolution in our business. We will shortly be adding to our product portfolio across our much loved brands with the launch of a new compendium collection and the continuation of our successful Debden Vauxhall Journals and Collins Essential Notebooks.
“We’ve never had a more stylish, fashionable and innovative collection available. It is truly going to allow users to express themselves while maintaining all of the important professional features expected of a Collins Debden product,” she said.